Engaging with the
local media is a great way to boost the public image of Scouting. There are
however a few things to consider when writing a media
release for your Formation, Event or Activity to ensure it is a success. This ‘how
to’ guide provides key points to consider and a template to use when writing a
Refer to QBSI 4.2 Media to ensure compliance with
Scouts Queensland requirements.
Before you begin, you must first decide on a
newsworthy story. For something to be newsworthy it must have one or more
of the following elements:
Once you have selected your story, use the media
release template attached following the outline.
Tips and key considerations:
not exceed 1 x A4 page in length.
- Save media
release as a PDF and send as an attachment.
one or two photos.
- Before publishing photos, please ensure
you have the permission of the participant or the participant’s parents /
guardians for youth members.
- The best
photos are close-ups of one or two people actively engaging with an activity.
only small-format photos and link to the large, high resolution files via a
OneDrive / SharePoint / Dropbox link.
permission, include the full names of people in the photos in ‘Attachments’
from left to right.
send, copy the text from your article into the body of the email.
of email should be attention-grabbing.
in your Formation Leader, District Commissioner and the Scouts Queensland Brand
and Sponsorship Team (firstname.lastname@example.org).
the media release to the Formation social media or website AFTER a media outlet
has published or after its clear that nothing will be published, by sharing the
published version it supports the media outlet and you are more likely to get
favourable coverage in future.
Before sending your Media Release to your local
media, it must first be approved by your Formation Leader (Group Leader or
For all Media Enquiries please refer journalists to
the Scouts Queensland Media line tel: 3721 5780
A Sample Media Release is attached to this article